News | LOTOS Eyewear

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The latest creations, campaigns and news from LOTOS.

19.05.2025LOTOS Presents “THE ETERNITY - 10TH ANNIVERSARY” | A Decade of Timeless BrillianceLOTOS honors the 10-year anniversary of its iconic Eternity design—a luminous chapter in its century and a half legacy of redefining luxury eyewear. Renowned for redefining traditional jewel-setting, the Eternity design family merges technical precision with contemporary elegance, transforming temples into canvases of light.

18.11.2024LOTOS Unveils the Latest “The Royal Lineage” Campaign | A Legacy of Extraordinary CraftsmanshipLOTOS, the leading German jewelry eyewear brand, proudly presents its latest campaign “The Royal Lineage”, celebrating over 150 years of unparalleled craftsmanship and legacy. This exquisite collection of eyewear masterpieces embodies the artistry honed across generations, showcasing the brand's unique aesthetic of luxury and its illustrious history.

31.10.2024Explore the Fast and Furious Luxury in LOTOS’ Founder’s LegacyLOTOS unveils its first sports-themed collection, drawing inspiration from Germany's iconic Autobahn—famed for its unrestricted speed limits where sports cars soar fearlessly. The "Fast and Furious" frames embody the dynamic energy of car racing with sleek aesthetics. This meticulously crafted collection includes three optical models and two sunglasses models, each epitomizing a perfect blend of sport, style, and luxury.

28.05.2024LOTOS AcetGold Line 2024 LBA-052 and LBA-053German jewelry eyewear brand LOTOS introduces a new addition to AcetGold Line featuring models LBA-052 and LBA-053. These 2 rim shapes come in a versatile selection of 14 color combinations.