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The Eternity

Eternity 10th Anniversary

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High Jewelry Collection

LA-25E222RGEM

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Craftsmanship

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PIONEERING EXCELLENCE

With an unbroken legacy of over 150 years in business, LOTOS's heritage spans five generations of successors and two esteemed families, its glorious history paving the way for a bright and enduring future.

LOTOS Presents “THE ETERNITY - 10TH ANNIVERSARY” |  A Decade of Timeless Brilliance

LOTOS Presents “THE ETERNITY - 10TH ANNIVERSARY” | A Decade of Timeless Brilliance

19.05.2025

LOTOS honors the 10-year anniversary of its iconic Eternity design—a luminous chapter in its century and a half legacy of redefining luxury eyewear. Renowned for redefining traditional jewel-setting, the Eternity design family merges technical precision with contemporary elegance, transforming temples into canvases of light.

LOTOS Unveils the Latest “The Royal Lineage” Campaign |  A Legacy of Extraordinary Craftsmanship

LOTOS Unveils the Latest “The Royal Lineage” Campaign | A Legacy of Extraordinary Craftsmanship

18.11.2024

LOTOS, the leading German jewelry eyewear brand, proudly presents its latest campaign “The Royal Lineage”, celebrating over 150 years of unparalleled craftsmanship and legacy. This exquisite collection of eyewear masterpieces embodies the artistry honed across generations, showcasing the brand's unique aesthetic of luxury and its illustrious history.

Explore the Fast and Furious Luxury  in LOTOS’ Founder’s Legacy

Explore the Fast and Furious Luxury in LOTOS’ Founder’s Legacy

31.10.2024

LOTOS unveils its first sports-themed collection, drawing inspiration from Germany's iconic Autobahn—famed for its unrestricted speed limits where sports cars soar fearlessly. The "Fast and Furious" frames embody the dynamic energy of car racing with sleek aesthetics. This meticulously crafted collection includes three optical models and two sunglasses models, each epitomizing a perfect blend of sport, style, and luxury.

LOTOS AcetGold Line 2024 LBA-052 and LBA-053

LOTOS AcetGold Line 2024 LBA-052 and LBA-053

28.05.2024

German jewelry eyewear brand LOTOS introduces a new addition to AcetGold Line featuring models LBA-052 and LBA-053. These 2 rim shapes come in a versatile selection of 14 color combinations.

About Lotos

German jewelry eyewear brand LOTOS was founded in southern Germany's famed “City of Gold”, Pforzheim. For over 150 years, it has built a proud legacy on its skilled goldsmithing and craftsmanship, with high-end eyewear in demand by Europe's royal and noble families for generations.

As the world's leading luxury eyewear manufacturer, LOTOS has long recognized that luxury means offering the best of the best – rare and precious items that captivate the viewer on sight. Today, under the stewardship of the Schmidt family, LOTOS continues in the proud tradition established by the Doppenschmitt family in 1872, handcrafting unique masterpieces with extraordinary skill and dedication.

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