THE ETERNITY 10TH ANNIVERSARY | LOTOS Eyewear
THE ETERNITY
10TH ANNIVERSARY
A Decade of Timeless Brilliance
LOTOS honors the 10-year anniversary of its iconic Eternity design—a luminous chapter in its century and a half legacy of redefining luxury eyewear. Renowned for redefining traditional jewel-setting, the Eternity design family merges technical precision with contemporary elegance, transforming temples into canvases of light.
Year after year, LOTOS unveils new additions to the Eternity family within its esteemed Jewelry Collection. Every iteration is a labor of devotion, crafted from ethically sourced rare gemstones hand-selected for their perfection.
Master artisans devote up to hundreds of hours to each piece, ensuring every angle reflects LOTOS’ unwavering pursuit of artistry and innovation.
2015
Inaugural Eternity
The first Eternity design (LA-15H111D) marked a milestone for LOTOS. Master diamond setters crafted a functional design that fully realized the Eternity concept. For enhanced stability and comfort, the piece featured a unique hand-etched temple design—a structural innovation that became the foundation of the design family.
2016
First Eternity in Brilliant-cut Diamonds
The subsequent iterations garnered acclaim for their sleek and compact designs. By 2017, the Eternity line had transcended its origins as a conceptual display, becoming a coveted annual showcase. The brand debuted revolutionary designs, led by the Brilliant-cut Eternity (LA-16P022D)—a masterstroke redefining the collection’s artistic boundaries.
2017
Rainbow Hues Première
In 2017, LOTOS launched the iconic Rainbow (LA-17A999GEM) in Eternity design. Visionary CEO Stephan Schmidt created this“definitive chromatic masterpiece”, an arrangement of gemstones flowing in a seamless natural gradient. Each stone, meticulously curated for unmatched tonal purity, harmonizes within the rainbow spectrum.
2017
Chromatic Gradient
A defining innovation of 2017 was chromatic gradient models, including the Eternity in rubies (LA-17A999R) which captivated collectors with its mesmerizing hues, establishing the gradient as a hallmark of the Eternity line. This success sparked LOTOS to experiment boldly, incorporating rare gemstones and pushing color harmony boundaries in subsequent designs.
2018
Eternity in Baguette-cut Diamonds
LOTOS elevated its craftsmanship to unprecedented heights with the baguette-cut Eternity (LA-18D099D), a landmark model blending artistry with the precision of baguette-cut diamonds. Master setters and gemologists crafted its sculpted luminosity, emphasizing on its geometric clarity and refractive intensity, embodying LOTOS’ pursuit of opulence.
2019
Eternity Redefined–Discreetly Brilliant
The Eternity design (LA-19D333DR) in Fine Jewelry born from the High Jewelry line’s success, masterfully blends bold elegance with sleek minimalism. It retains the collection’ s allure while offering versatile, timeless luxury for both formal and everyday wear, marking a new chapter in LOTOS’ philosophy toward seamless, understated integration into life’ s moments.
2022
Gallery of Eternity
The Glory (LA-22P111GWD), centerpiece of LOTOS’ “Gallery of Eternity” campaign, honors the historic opulence of Versailles’ Hall of Mirrors, inspiring the Eternity collection’s radiant design. Pairing asscher-cut yellow diamonds with baguette-cut white diamonds, the design weaves the palace’s crystal grandeur with the collection’s light and geometry. Fusing historic artistry with modern luxury.
2023
Sapphire-Driven Rainbow Evolution
LOTOS’ s artisans re-engineered the rainbow style with a bold sapphire-driven gradient (LA-23A999GEM), showcasing a vibrant spectrum of hues. They refined its design for ergonomic grace, balancing arresting brilliance with tactile comfort. This iteration crystallized CEO Stephan Schmidt’s lifelong pursuit of harmonizing avant-garde artistry with human-centered design.
2025
First Eternity Sunglasses Edition
LOTOS’ first Eternity Sunglasses (LA-25E111SUN), designed exclusively for Puyi Optical, a longstanding collaborator and a pioneer in luxury eyewear. Featuring tinted Zeiss lenses along with the intricately set brilliant-cut diamonds, these sunglasses provide a comfortable level of shading while accentuating an overall sense of luxury and opulent aesthetic.
2025
Eternity 10th Anniversary Tribute
The Eternity
Crafted to commemorate Eternity’s 10th anniversary in 2025, LOTOS unveiled a radiant tribute piece—a luminous ode to its devoted patrons. This exclusive creation weaves yellow and white diamonds in a celestial gradient, their fire cascading from icy clarity to golden warmth, evoking the radiance of golden sunlight—symbolizing hope, opulence, and distinction.
The warm glow of yellow gold also mirrors the brand’s enduring legacy, celebrating not only the triumph of its masterful jewelry but LOTOS’ rise as an emblem of timeless luxury. It captures the brand’s past, present, and infinite future—crafted not just to be seen, but to transcend time itself.
